Optimize your email for mobile
May 19, 2011
You have worked hard to develop your email creative so that it meets email design best practices, but now you must consider a new imperative: making your email easy to view on a mobile device.
Mobile adoption among B2B and B2C users has exploded over the past few years, and it's only going to continue to rise:
- ComScore reports that 69.5 million people in the U.S. owned smartphones during the three months ending in February 2011, up 13 percent from the preceding three-month period.
- Smartphones outsold PCs for the first time ever in February, according to IDC, while 43 percent of the total mobile population in the U.S. will have a smartphone by the end of 2011.
Because reading email is the number one activity on smartphones, it's only a matter of time before all of your emails will have to be mobile-friendly.
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