If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and increased awareness for your property. We already know that holding real estate in the SERPs is important, and Google’s constant algorithm updates play a prominent role. But focusing and optimizing for local search is an increasingly important element of SERPs, and a simple one at that! Before your business listing can display on Google Maps, Search, and other Google services, you must claim and verify your account, and the steps are simple. Get the full story at Fuel Travel