"Websites have consistently shown prices to consumers in the hotel area that do not represent the total amount of money that the customer is going to pay," Orbitz Chief Executive Barney Harford told Reuters.

"So on a search results page, you'll only be shown the base rate, and the base rate is not what you'll pay to stay in a hotel," he said. "In addition to the base rate, you've got to pay taxes and fees."

Orbitz and its rivals like Expedia and Priceline.com typically disclose the amount of taxes and fees later in the booking process. Orbitz said it now would display those costs in its initial price lists.

In displaying the higher costs up front, however, Orbitz runs the risk of confusing its customers who may mistake the listing as a higher total price than offerings by competitors.

Get the full story at Reuters