Thanks to the magic of post-production, Orbitz gets its first product placement on the silver screen with Will Ferrell and Jon Heder in Blades of Glory opening today.

Ferrell?s character, Chazz Michael Michaels and Heder as Jimmy MacElroy are rivals who are banned from men?s figure skating after a brawl on the gold medal podium during the world championships. But the two return to competition during the Orbitz Winter Sports Games in Montreal as a pairs team. Orbitz gets mileage with a mention by sports co-anchor Jim Lampley and appearances as signage and as screen text during a shot of the Orbitz games telecast.

The online travel agency is developing a Web tie-in with the movie and has kicked off an in-store movie sweepstakes with Foot Locker offering winners a trip to Whistler, British Columbia.

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