The firm for several years had used Travelport's Traversa tool for online booking, but Orbitz also had provided account management and technology support to IBM as part of that arrangement. Orbitz and Travelport have a long shared history, with the two part of the same company until Orbitz's public spinoff in 2007, and Travelport remains its largest shareholder. For Orbitz for Business, the IBM agreement represented an opportunity to "turbo-charge" global growth by "deploying the online booking engine on a decoupled basis from the end-to-end experience," Harford said. The company will be looking to do so for other companies or travel management companies "as it makes sense" as a supplement to its core business of providing both booking technology and customer service and fulfillment, he said. Harford claimed Orbitz for Business fosters higher online booking adoption rates than "booking tools used by traditional TMCs." Get the full story at Business Travel News