Its programme rewards Orbitz customers with a guaranteed automatic cash refund if another Orbitz customer later books the same flight or prepaid hotel room for less. Orbitz automatically sends a refund check for the difference. Since the programme’s inception in June 2008, more than 170,000 Price Assurance refund checks have been issued to customers. Chris Orton, president of Orbitz.com, said, “Orbitz Price Assurance provides peace of mind to consumers who want to lock in low prices by booking early while also being protected in case prices come down later on. And the best thing is that it’s completely automatic – our technology immediately starts tracking your itinerary to see if another Orbitz customer books the same trip for less.” Get the full story at EyeForTravel