Local hotels that use nSight’s predictive shopping data to make smarter digital marketing and revenue management decisions are seeing stronger rate growth and steadier demand. For hotels in Orlando, May is looking to be a challenging month, while June promises to bring an upswing in summer leisure consumers. Transient consumer demand is driven by international markets for May, with Toronto, London, and Buenos Aires as the top source markets searching and booking Orlando for the month. Orlando hotels are using nSight’s data to focus marketing on the most likely to book markets and optimize rate during the shoulder season. “nSight helps to make our decisions easier across both marketing and revenue departments,” said Jean Spaulding, Director of Sales and Marketing for Omni Orlando Resort at Champions Gate. “It allows us to have an integrated approach to decision making that is more focused and more effective, with synergies across our teams on decisions ranging from who we target in digital marketing to how we design OTA promotions. nSight just makes us a bit smarter across the board and that is translating to revenue growth and higher ADR.” Get the full story at nSight