The study of about 50,000 online travel shoppers in 2014 found that users who browsed hotel sites tended to ultimately purchase their hotel stays via intermediaries, such as Expedia, Booking.com, and TripAdvisor, on average. The behavior was not true in reverse. Internet users who began their browsing on OTAs and similar intermediary sites tended to purchase hotel stays through those intermediaries, too. The study was teased during a panel talk at the Revenue Strategy Summit held on Wednesday in Washington, D.C. Get the full story at Tnooz