Facing the common enemy - Airbnb - OTAs and hotel brands are increasingly working together to unlock new potential and keep the hotel industry competitive against alternative accommodations, writes Peter O’Connor, professor of information systems at Essec Business School in Paris, and European online analyst for Phocuswright. OTAs are also starting to provide value in some interesting ways that the industry is not seeing from search engines, meta sites, or even chain brands. For example, Booking.com’s BookingSuite is powering brand direct sites, and thus in effect competing against itself. Expedia’s Rev+ is making big data consumable for hoteliers, helping make revenue management practices smarter and more efficient than they’ve ever been before. Get the full story at Tnooz