As a result hotels that have become increasingly reliant on bookings from OTAs might soon be forced to work with just two main companies with limited options for negotiating on commissions. HVS says that while OTAs offer a number of advantages to hoteliers including a wide, multi-national reach and big marketing budgets, the commission rates of anything from 15% up to 30% are a heavy burden on hotel profit margins. Furthermore, a growing trend amongst OTAs is the fact many are launching their own loyalty programmes taking them into a head-to-head battle with hotel group loyalty schemes and threatening one of the unique selling points some hotel brands offer their customers. Get the full story at Travel Daily UK and download the full report at HVS (PDF 1.2 MB)