But marketing experts say there are opportunities for firms with smaller budgets to fight back. Steve Dunne, vice-chairman of industry marketing body Cimtig and executive chairman of BrighterPR, said: “This year’s emergence of pure online brands moving into television marks a watershed moment in travel marketing. “Television has largely been the domain of well-known high street brands and ads have followed a tried-and-tested formula. “Now, online players are injecting a new energy into the holiday proposition. They must move into the mainstream arena if they are to grow awareness and gain that all-important trust. Get the full story at Travolution