Even TripAdvisor officials don’t know exactly how to interpret the softness in the July hotel auctions, which can have some volatility - or they aren’t extensively elaborating and naming advertisers. Asked whether the softness was TripAdvisor-specific or might be related to wider trends, CEO Steven Kaufer said the company doesn’t have insights into individual companies’ marketing-spend decisions, adding that he doesn’t believe the wrinkle was purely a TripAdvisor phenomenon. He said TripAdvisor saw the softness in cost-per-click bidding globally - so not in one specific market or region - and that it wasn’t a consistent trend among a broad swath of clients. Kaufer said it is very possible that the weaker bidding might reverse itself. Get the full story at Skift