That's still well below the 28% share at each of the other channels — supplier websites, travel management companies and phone or walk-ins at suppliers, such as hotels and airlines. That lower share suggests leisure travelers may do research on OTA sites, but don't necessarily book trips there. "There are many ways to book travel," said Douglas Quinby, VP of research at Phocuswright. "The total (travel booking) market is much bigger than just three or four online travel agencies." Get the full story at Investor's Business Daily