The new Google Hotel Ads will charge the commission rates prevalent in the market, instead of charging by the cost per click method through AdWords. This move, though a predictable evolution for Google, would nonetheless act as a blow for online travel market players. Google has allegedly announced that its Hotel Ads Commission program will be available worldwide. A few days back, the Chinese OTA, Qunar strengthened its partnership with Baidu, China’s largest search engine. One of the reasons why this is seen as a threat for China’s OTA leader, Ctrip, is because Baidu’s search results will give preference to Qunar’s products and services. In a similar vein, Google’s search results might give preference to its own travel bookings, rather than the search results for the other OTAs. One of the ways in which users reach the OTA website is through Google search results. This might be one of the primary levels of concern for the OTAs right now. Get the full story at Trefis