OTAs hit back at European hotels over distribution criticism
Jul 29, 2016
European hotels should consider the effort that online travel agencies put into the marketplace before rubbishing the system, says ETTSA following the release of a report from Hotrec.
ETTSA, which counts Expedia Inc brands Expedia, Hotels.com and Venere amongst its members (but not any Priceline Group-owned sites), says hoteliers will “evidently claim that their distribution is too expensive, but these claims should not be used as a basis for assessing the effectiveness of the introduction of narrow rate parity”.
HOTREC members, in its survey, say that they haven’t seen any increase in competition or any change to commission levels as a result of narrow parity clauses in the last 12 months.
Still, at ETTSA official hints that hotels should see the bigger picture.
Get the full story at Tnooz
Read also "Independent hotels increasingly dependent on OTAs"