Today’s hotels, OTAs, and other hospitality technology companies are competing fiercely with one goal in mind - to own and control the guest experience during travel. Klaus Kohlmayr, dubbed “Chief Evangelist” for IDeaS Revenue Solutions, says that OTAs and other technology companies are leveraging technology to make the guest experience much more seamless and efficient. “The risk is that hotels believe they can win on [human] engagement, but they’re not fast enough to catch up to the technology that’s already evolving,” he explains. Kohlmayr sat down with LODGING at the 2017 Phocuswright Conference to discuss this high-tech, high-touch approach to guest engagement, and what it means for hoteliers across the industry. Get the full story at Lodging