No longer content with just making it simple to book an affordable flight, rental car or hotel room, Travelocity.com and other online travel agencies are striving to become a bit more like their old-school competition - storefront travel agents.

The idea is to add planning tools that help travelers decide where to venture, where to stay and what to see based on their interests, rather than exclusively on price. And once all the planning is done, online sites still want to make it easy to book the entire vacation with a few clicks of the mouse.

Travelocity is testing a new planning tool, the ExperienceFinder, aimed at travelers who might not know when or exactly where they want to travel but who want to explore their options. The tool has been rolled out as a test site, and allows travelers to build a trip based on a particular theme and to view videos, photos and maps to help with the planning.

Get the full story at The New York Times

Related Link: Travelocity ExperienceFinder