At the Singapore event, attended by close to 100 hoteliers, the leadership team, led by interim CEO Jonty Neal and Mieke De Schepper, Vice President, Market Management, Asia Pacific, Expedia® Lodging Partner Services, spoke of the group’s determination to be relevant and win in the APAC region. Neal, who was CFO of the AirAsia Expedia joint venture for the last two years, took over the reins from Kathleen Tan following a global reorganisation which followed Expedia’s increase in ownership to 75% of the joint venture. Neal told the audience he’d been with Expedia 12 years and worked in China as well as Hong Kong. Tan’s sudden departure left the Asia team in shock and an industry wondering what was happening within Expedia, particularly its activities in Asia which had seen quite an uptick under the seasoned marketer’s leadership. From advertising on Bangkok’s trains to radio ads in Singapore to TV and print campaigns in Tokyo, Seoul and Hong Kong, the Expedia brand was beginning to be noticed, helped along as well by Tan’s expertise in social media – Expedia Inc’s CEO Dara Khosrowshahi himself called her a “PR machine” at an industry conference. Get the full story at Web In Travel