Oyster provides consumers with qualified professional reviews of hotels around the world, hoping to compete with the likes of Frommers, Fodors, Conde Nast Traveler and others. Oyster aims to differentiate itself from the plethora of other travel review sites by offering longer, more magazine-like reviews that are written by a staff of full-time journalists who actually travel to each hotel reviewed.

Oyster has received a good amount of positive presssince its launch and has raised a fair amount of funding in a tumultuous economic environment. The advantage that Oyster has in terms of content is a team of experienced travel journalists who write detailed and informative reviews that seem to be unbiased. And as the site adds more locations and perhaps more verticals, it should gain a loyal following.

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