For advertisers in the hospitality industry, the in-market audience targeting options include demographics, such as age and gender. Audience targeting for hospitality PPC: Age plays a vital part in marketing for the hotel and hospitality industry. The legal age to book a hotel room in the U.S. is 18 years old, but many hotels have the option to limit the booking age to guests who are 21 years and older. When evaluating previous traffic and booking behavior, we noticed a higher ratio of spending to revenue in people under the age of 25. Based on this information, we decided to focus our audience targeting for men and women above the age of 24. Currently, there are two different options for including audience targeting for hotels: - Focusing on specific demographics - Remarketing to the hotel’s returning guests Get the full story at GCommerce