Leveraging comScore Path to Purchase and comScore Action Lift™, TripAdvisor gained actionable consumer insights including: - 50% of travel researchers who went on to make a travel purchase visited TripAdvisor at some point during their online journey. - 84% of buyers who visit TripAdvisor take longer than four weeks to complete their purchase underscoring that reliance on cookie-based measurement can be misleading in understanding the true impact of online advertising. - Consumers exposed to a leading travel brand’s display campaign on TripAdvisor.com were 29% more likely to visit the advertiser’s site, 500% more likely to perform branded searches and 28% more likely to convert on the brand’s website versus non-exposed users. Download the case study at comScore (free registration)