Here’s everything you need to know about PPC for hotels: What is a PPC campaign? A PPC campaign, or search engine marketing campaign is an advertising campaign in which a hotel targets a keyword to promote their website to a specific set of online searchers. The number of clicks the link receives dictates the amount that is paid for the campaign, making it a cost-effective way to drive traffic to your hotel website. However, it’s important that your PPC campaign does more than simply generate a tonne of clicks. It needs to attract motivated travellers who are interested and highly likely to book a room at your hotel. Get the full story at SiteMinder