In today’s world of instant gratification, a couple of seconds can result in shopping cart abandonment or a disgruntled customer. And for travel e-commerce brands focused on China, a market where top OTAs are today garnering over 70% traffic and transactions from mobile, the experience during the check-out can make or break their business. “It (digital processing) could be done in 3-5 seconds,” says Hong Kong-based Joseph Chan, CEO, AsiaPay, who says the payments industry has a come a long way to support transactions involving China. So it could be a Chinese traveller buying a travel product or service in and outside China, or even a non-Chinese traveller shopping for an offering from China, the process continues to show remarkable improvement in the payment convenience and overall user experience, says Chan. Get the full story at China Travel News