“We wanted to tell a more immersive brand story online and to showcase the vibrancy of our hotels through interactive features and dynamic content, such as on our Moments and PenCities sections,” said Robert Cheng, vice president of marketing at The Peninsula Hotels, Hong Kong. “We also wanted to make booking much simpler and easier,” he said. The new Web site is available in English, simplified Chinese, Japanese and French with additional languages to follow. A mobile-optimized version will arrive in the near future, but the Web site is currently optimized for tablets. Get the full story at Luxury Daily