Hoberman, who established the Founders Factory start-up accelerator in 2015, recalled a presentation he gave while at lastminute.com in 2000 which set out a vision for personalisation and understanding customers. “What we talked about back then still has not been done. And that was just the simple things. Personalisation has not really come to travel,” he said. Hoberman highlighted the ability to provide users with broad query-based search so they could find what they were looking for without having to stipulate what they want that, even with the help of artificial intelligence, “still does not happen”. Get the full story at Travolution