Winner of Phocuswright’s Travel Innovation Summit 2015 award for the most innovative established company, Revinate told the annual conference in Florida last week: “The sad truth is personalisation is really the exception rather than the rule, despite the fact hotels really should know about you. Revinate connects millions of data points that provide hotels with rich customer profiles from which they can personalise the guest experience. An improved arrivals and check-in service, offering room upgrades based on the data and targeted email campaigns all allow hotels to have a direct customer relationship. Get the full story at Travolution