As Taleb Rifai, Secretary General of the UNWTO, commented in his opening keynote at the event: "Travel has become a modern-day cultural habit; 1 in 7 people in the world travel internationally today. Despite great challenges such as economic and security issues, travel continues to grow, with over 1.1 billion international travellers in 2014. In 1960, this number was 25 million". A key theme throughout the event was the need for greater personalisation of the travel experience. Speaking during the event's keynote panel discussion, Luis Maroto, Chief Executive Officer, Amadeus, said: "When it comes to personalisation, it's not just Information that's important – it must be actionable information that enables the right offer at the right time, on the right device. We are investing in travel intelligence, mobile, payments, hotels and more to deliver a totally integrated travel experience". On a similar theme, Michael O'Leary, Chief Executive Officer, Ryanair, said: "We will be developing packages tailored to each individual passenger, as a person, not simply as a customer. There's an enormous opportunity for us to provide a more tailored service to our customers. Technology and our commitment to change will allow us to do this over the next few years". Get the full story at Hospitality.Net and the Economist