A customer’s journey from making a decision to travel to booking a hotel room is often long, winding and sometimes counterintuitive. Just like fingerprints, no two paths to purchase are the same. And while business and group travelers typically make just a few decisions before booking, leisure travelers weigh their choices carefully and usually hit a variety of digital spots before booking. The goal - no, the imperative - for every hotel marketer, website developer and revenue manager—is to create a site and, more importantly, a message on that site that stops potential guests dead in their tracks, leaving them uninterested in visiting other hotel, OTA or metasearch destinations. Get the full story at Duetto