Those findings come from the latest study on Americans’ use of social media. The data were based on telephone interviews conducted in March and April among 1,907 adults. In addition to the growing use of messaging apps (e.g., Snapchat, WhatsApp, iMessage), the report examines usage patterns and demographics associated with the major social networking sites. The following are the demographic highlights of each of the major social sites profiled in the report: - Facebook: Enjoys broad penetration and usage among all groups except those over 65 years old - Pinterest: Females under 50 dominate usage - Instagram: Used by non-whites more often (vs. other networks) and by female and younger users - LinkedIn: Used by older, working adults with higher education and incomes - Twitter: Used by younger urbanites vs. residents of suburbs or rural areas Get the full story at Marketing Land and Pew Research Center