Here are today’s major marketing changes, according to Philip Kotler: 1. The Internet, mobile phones and social media are now playing a larger role in influencing consumer and producer behavior. 2. Companies are more interested in producing long-term customers, not just single sales. Companies seek to design a set of engaging customer experiences that leads to customer advocacy. A company is successful when its customers become its best advertisers. 3. Management now recognizes the importance of excellent service in winning customer loyalty. Get the full story at Forbes