Worldwide, most online bookings are still made on desktop. In both the US and the UK the rate of mobile bookings is still under 30%. China, however, is the very notable exception to that rule; over half of all travel bookings are made on mobile, in a trend that will likely continue in 2017. Mobile growth will be driven elsewhere both by demographic changes and improvements in tech. This will see mobile strategy become an even greater focus across the travel industry, with a premium on optimizing for conversion. Those who can differentiate on mobile could win big, and this should be a particular focus for companies operating in rapidly emerging mobile markets such as India, Indonesia and Brazil. Get the full story at ChinaGoAbroad Read also "Mobile to account for 40% of US digital travel sales in 2017"