PhoCusWright and TravelDaily will cohost the 2014 TravelDaily Conference in Shanghai, China, September 3 – 4, 2014. Chinese travel executives and global players with a stake in the China travel market will gather to explore how travel organizations can leverage technology and product innovation to improve market share, build customer loyalty and collaborate to revitalize the travel and tourism sectors. Each year, the TravelDaily Conference is considered the most important travel distribution and online travel conference in China. As an official media partner of the 2014 PhoCusWright Conference, to be held November 11 – 13, 2014 in Los Angeles, California, United States, TravelDaily will strengthen awareness of the event in China and gain access to an elite group of senior travel industry executives. TravelDaily will also promote The PhoCusWright Conference throughout China, bringing a significant contingent of leading executives to the event. The PhoCusWright Conference annually attracts over 1,500 attendees from 30+ countries to debate, discuss and define the future of travel. "China has become the world's biggest tourism source market for 2013. Meanwhile China is also the fastest growing tourism source market for the United States. Given the close relationship between the travel businesses of the two countries, we believe this partnership will foster cooperation within the travel industry," said Charlie Li, founder of TravelDaily. "Our presence at The PhoCusWright Conference will bring our Chinese audience valuable insights on industry trends and innovations." "Disruption's Curve" – the theme for the 2014 PhoCusWright Conference – heralds the unexpected, celebrates the unseen, and challenges the global travel, tourism and hospitality industry to plot the unplottable. Technology innovation and breakthrough business models are forging new markets, fueling sudden successes and turning long-held beliefs into liabilities. "Demand for travel in China continues to surge and a growing population of travelers is embracing e-commerce" said Cathy Plummer, PhoCusWright's senior director, events. "PhoCusWright's longstanding partnership with TravelDaily fosters essential industry connections and advances our efforts in this key market." Related Link: TravelDaily