There is still tremendous growth potential for Priceline in all travel segments, according to the company’s Head of Worldwide Strategy, Glenn Fogel. To illustrate his point, Glenn highlighted just two recent moves the company made to drive more booking growth. The first one being its new partnership with China’s largest OTA, Ctrip, who will tap Priceline’s strong hotel product and make it available to its huge customer base in China. And Booking.com for Business, Priceline’s recent entry into the unmanaged business travel market, which after a soft launch several weeks ago has already thousands of companies signed up. And now BookingSuite But Priceline’s booking growth potential doesn’t stop there. With BookingSuite, the company is now spreading its online hotel shopping experiences far beyond its own branded shops and make it available on thousands of hotel websites around the globe. Packaged as ecommerce services for hotels, BookingSuite for now is a hotel website with a booking-engine, soon to be complemented with revenue management capabilities, once Priceline’s latest acquisition of PriceMatch is integrated. Priceline’s rational behind BookingSuite is very simple: Most small to mid-sized hotels don’t have the capital and knowledge to build what it takes to successfully compete in today’s online world. Priceline not only knows what it takes to drive online hotel booings, it can also build and service a solution and spread the cost among many hotels that use it. The idea is that not only hotels benefit, but also the consumer, who gets a better online hotel shopping experience - no matter where he/she books, it will be Booking.com. Now that’s a solid growth strategy.