Browser experience is critical to mobile especially for travel. However, app usage does lead to higher engagement of travel content. Tablet owners are an important segment to travel in the UK: - The segment is growing fast - The device is being used across all stages of travel purchase process - Travel bookers on tablets are very likely to re-book through a tablet - Tablet users are more likely to see and click on ads than smartphone users The UK traveller is consuming more travel categories than the US traveller. The UK traveller is more likely to browse travel content for fun than the US traveller. Download the complete report at Expedia Media Solutions (free registration)