The visual discovery platform unveiled buyable pins today. The pins are blue and sit next to the regular red pins. Users can search for buyable pins. For example, when a user types "jacket" into the search bar and clicks on the blue "see more" button at the top right corner, Pinterest will show a number of jacket options. If the user further clicks on the blue "$" sign, they will be able to enter a price limit by scrolling up and down. Once they set a maximum price, they will be able to swipe through all the jackets within the price range and pick up their favorite. When the user is ready to check out, they can pay with Apple Pay or a credit card. Pinterest will store the consumer's credit card information for future transactions. Once the purchase has been made, users will be able to go back to searching and pinning their favorite items. "It's fantastic news for the merchants. Pinterest is a great place for consumers to discover and explore things they like, so the intent for purchase is really high," says Adam Forrest, senior director of Americas Marketing for software company Demandware. "Pinterest's Buy button gives retailers the opportunity to capture that emotional moment. When pins become transactional, brands - especially those who have a large user base such as Kate Spade and Cole Haan - will be able to monetize their Pinterest fans through a call-to-action Buy button," he adds. Get the full story at ClickZ and Pinterest Read also "Why Pinterest's new Buy Button is a big deal" at Inc.com and "Internet Trend: Buy buttons are likely to appear everywhere"