“The benefit of having a hotel spa can go beyond the direct financial contributions of the spa department,” said Andrea Foster, managing director for PKF Consulting|CBRE Hotels (PKFC) and director of the firm’s spa and wellness consulting practice. “When we compared the performance of spa properties with comparable hotels in PKFC’s Trends in the Hotel Industry database, we found that the spa hotel sample had a higher ADR in 2014 and was able to increase its room rates to a greater degree. This does not suggest causation; rather, it suggests a reasonable conclusion that guests find greater value in properties that have more extensive amenities and services available, thus creating the ability to increase rates to a greater extent.” Spas also can help position a property as a healthy hotel if it also offers beneficial lifestyle options within other departments–rooms, food and beverage, retail, and more—that support guests’ desire to maintain a healthy routine. “More and more travelers want to maintain their fitness and nutrition routines while on the road,” Foster added. PKF Consulting|CBRE Hotels has surveyed the profitability of U.S. hotel spa performance for nine years. The annual review compiles 19 discrete revenue and expense items within spas operated by U.S. hotels. Not included in the survey are hotel spa operations that are leased to an outside party, day spas or destination spa properties. Get the full story at Lodging Magazine