Since dynamic ads for travel (DAT) is still a relatively new solution, some travel advertisers have been hesitant to use placement optimization or leverage placements other than the desktop feed and mobile feed. But what about other the other options such as Right Column, Instagram and Audience Network? Some of the reasons advertisers don’t leverage placements other than Desktop and Mobile include: - Performance: If a placement performance does not reach goals quickly, advertisers are hesitant to let it run - Less control: Enabling multiple placements on the ad set level doesn’t allow for as much control - Brand Safety: They may not be fully aware of how much control they have over where and what their ads are showing up next to. Get the full story at Koddi