Traditionally, a meeting planner negotiates one group room rate and that’s that. However, says Dominguez, senior vice president, corporate sales, “while we have typically quoted only flat rates, we know demand and flow of inventory do not work that way.” If a planner agrees to different room rates for different nights, which average out to a desired rate, the hotel has the flexibility to put discounted rooms out there if needed while not undercutting the planner’s negotiated rate. “This allows the hotel to maximize its inventory, as we traditionally have many more rooms to sell that have no connection to the group blocks,” Dominguez explains. “It helps us with the rate transparency we are all trying to achieve.” Dominguez already has several meetings under contract with dynamic pricing, which he says works best for “larger groups and groups that are staying multiple nights.” Source: MeetingsNet