The searchable universe has expanded enormously over the past year. From the doubling or tripling of the size of search engine indexes to the evolution of several engines with unique focuses, the amount of data accessible by search engine users has grown faster this year than any other since the dawn of the public, commercial Internet.

The growth of search over the past twelve months presents advertisers and search engine marketers with several options when planning their search marketing efforts. With so many avenues opening for search marketing, it is much easier to envision and facilitate several different multi-channel advertising campaigns for a single client, product or service.

The major search engines can now spider and index information from virtually any type of common file format. While the extraction of useful information from some file formats such as Flash still presents challenges, we have seen tremendous advancement in the power and scope of the search engine sector.

While these advancements have opened the sector to newcomers, the two largest search businesses, Google and Yahoo continue lead though both appear to be taking slightly different directions. Whenever the giants move into uncharted territories, they create a technical and cultural wake that pulls others along with them. This trend, combined with the innovative minds populating the search industry has fostered the emerging web-marketing environment.

For some, online marketing campaigns are about to become a lot more challenging and, hopefully, a lot more fun. Technology and innovation have given advertisers a wide array of options when it comes to phrasing their messages. Subsequently, website planning and design is much more complex today than in previous years.

Get the full story at the Internet Search Engine Database