For hotels, the guest experience is everything. Innovating to connect your hotel on a more personal level to global travellers and the local community is a sure way forward for successful hotels. However, the methods of doing this are many and varied. Discovering the direction your hotel needs to take to be the best it can be requires a lot of research and considered thought, but we’re here to point you in the right direction. Deloitte published a report with consultants Doblin detailing the predicted evolution of hotels as they seek to improve service and extend their relationships with customers. They propose there will be five main definitions of a hotel in the future: the Curator, the Matchmaker, the Neighbour, the Architect, and the Choreographer. Get the full story at SiteMinder