That’s exactly what’s happening with InterContinental Hotels, Marriott International, and a boutique property in Cambridge, Massachusetts called the Freepoint Hotel, which opened earlier this month. Using podcasts as a content marketing vehicle isn’t necessarily new pursuit, but it is a fairly new one among hotel companies. Other organizations, such as Prudential, Umpqua Bank, GE, and Netflix have recently begun producing their own podcasts. But up until last fall, there weren’t many hotel companies attempting to do so. The first to wade into the podcasting pool was InterContinental Hotels with its “Stories of the InterContinental Life” series in October, followed by Marriott Traveler’s “Behind the Design” and the Freepoint Hotel’s specially curated podcast playlists, both launched this spring. Get the full story at Skift