The report suggests that the appeal of experiences can be accredited, at least in part, to how shareable they are. And this applies both to sharing the experience on social media and to the immediate sharing with physical companions. Based on the results of its survey and reports by Chinese media outlet Sina, the travel agency claims that the post-’90s traveller demographic wants to take photos and videos to share on social media. Alibaba’s online travel agency Fliggy echoed this trend, noting that many of those consumers made thousands of reservations for four and five-star hotels and Michelin-starred restaurants, which are experiences that would likely be shared on social media channels like WeChat, Weibo, and Douyin. Get the full story at The Moodie Davitt Report