That’s a major conclusion of a recent study of revenue management leadership, commissioned by the Hospitality Sales and Marketing Association International and conducted by Dr. Lalia Rach, founder and partner of Rach Enterprises and former head of the hotel programs at New York University and University of Wisconsin-Stout. “In order to be more competitive and more successful, the hotel industry has had to adopt more sophisticated methods and techniques to management,” said Dr. Rach. “Hotel professionals need to make better decisions from better access to better data to produce better results.” Changes in hotel consumer behavior have in part led the industry to a greater reliance on data sciences, she said. Get the full story at Duetto