Findings will be presented by TravelClick experts John Hach, Senior Industry Analyst, and Alexis Welner, Senior Director of Global Enterprise Business Intelligence. Alexis and John will present current and future channel reservation trends enabling hoteliers to capture incremental revenue and create competitive advantage throughout the upcoming year. The webinars will be moderated by Barbara Taylor Carpender, President and CEO at Taylored Alliances. Consumer hotel reservation preferences are undergoing the most dramatic shift since the beginning of the Internet. Mobile and social reservation channels are experiencing remarkable growth in both researching and booking hotels, causing the Central Reservation Office (CRO) and property direct bookings to lag. As hoteliers prepare their budgetary plans for 2016, knowing the local impact of the reservation channel shift provides significant opportunity to maximize incremental revenue in 2016 and beyond. Information presented at the webinar is based on TravelClick’s proprietary Agency360® solution, the only comprehensive database of agency bookings on the market, eMonitor market performance reports and Demand360® forward-looking hotel booking data. Key topics: - Second quarter 2015 review and recap - Regional analysis of key markets throughout the world - Best practices for capturing bookings from shifting channel reservation trends - Increasing conversion through programmatic media - 2016 outlook and RevPAR pace review Get more information and register at TravelClick