Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.

Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating a excellent opportunity to attract incoming links. Some of the press releases our SEO firm optimizes and distributes have gained as few as 30 unique domain name links and some have garnered over 500 - all from a single press release.

To get an idea of how popular online news search is, comScore has reported that half of all internet users visit an online news site in a given month. Also, of all the online news sites including MSNBC, the New York Times, CNN, etc., Yahoo! News is the number one online news destination.

Realizing the opportunity news search offers, many company marketers continue to flounder at making sure their press releases receive maximum exposure.

Get the full story at the Online Marketing Blog