How do price check widgets work? What are the benefits to your hotel of using one? Which price check widgets are out there? The idea behind a price check widget is simple: when placed on a hotel’s website, it gives guests a clear, immediate way to see the price differences between the hotel’s own site and the price on various OTAs. Ideally, the guest should see that the hotel’s own price is equal to or lower than that of any third-party site. This doesn’t always happen, but it’s up to the hotel to ensure that their direct rates are better or the same as any third-party rates (there are a few widgets that will help you out with this – read on to discover which). This encourages guests to make their booking directly. However, it also benefits the guest: it saves them time shopping around, assures them they’re getting the best deal, and gives them direct contact with the hotel. This in turn gives the guest more flexibility in adjusting their reservations, and builds loyalty. Get the full story at Net Affinity