As of today, almost all online channels compete for the same clients. Different studies carried out recently show that clients compare up to 25 websites before making a purchase. The sad truth of it all is that most OTAs/bed banks cannot compete in price parity with (the undisputed number 1) and the hotel’s own website. These OTAs and bed banks come across the decision of either not selling much or “playing with price disparities”. In numbers, it would be like going from selling 1 room night and making 20 euros in profit to, having lowered the price by 8 euros, selling 5 room nights and making 12 euros in profit for each. In total, we are talking about making 60 euros in profit instead of 20 euros. At the end of the day, it’s not big business but it’s business nevertheless. Get the full story at mirai