Priceline.com said the editor for the new blog is Brian Ek, who has been priceline.com's in-house travel expert since the service's launch 10 years ago. He is also general manager of priceline's PriceBreakers last-minute deals service. Before joining priceline.com, he helped the Prodigy online service launch some of the first consumer-friendly travel services for airline tickets, hotels and cruises.

"Travel prices are constantly changing, sometimes several times in a single day," said Ek. "For consumers, the challenges are finding out where the bargains are and how to get them. The mission of The Travel Ekspert is to do the legwork for our readers, keep a close eye on what's happening in the markets, and be the first to let them know when can't-miss travel bargains hit our radar scope."

Priceline.com Inc. provides online travel services in 22 languages in over 70 countries in Europe, North America, Asia, the Middle East and Africa.

Related Link: Priceline.com's "The Travel Ekspert"