Online travel services site Priceline.com Inc. has promoted chief financial officer Robert Mylod to vice chairman and head of worldwide strategy and planning, a newly created position. The company also promoted three other executives to senior management positions. All appointments are effective January 1.

Mylod, 42, joined Priceline in 1999 and was appointed chief financial officer in 2000. "His experience, financial knowledge and leadership have been instrumental to Priceline.com`s success to date,? says president and CEO Jeffery Boyd. ?In his new role, Bob will continue his broad involvement in building our business around the world."

Daniel Finnegan was promoted from senior vice president, chief accounting officer and controller to succeed Mylod as chief financial officer. He will retain the title of chief accounting officer.

Finnegan, 46, joined Priceline in 2004 as vice president, chief compliance officer, and was promoted to senior vice president, chief accounting officer and controller in 2005. Prior to joining Priceline, Finnegan served as chief financial officer for consultants CS Technology Inc. and for Coty US Inc., a manufacturer of cosmetics and fragrances. He had also worked as a certified public accountant and auditor for KPMG LLP.

Priceline promoted Matthew Tynan, 32, from vice president, financial planning, to senior vice president, finance and investor relations. Tynan joined Priceline in 2000 as a business analyst after having served as a financial analyst at Bear, Stearns & Co.

Priceline also promoted Anthony Cali, 36, from director and assistant controller to vice president and controller. Cali joined Priceline in 2004. Prior to Priceline, he served as vice president of finance and chief financial officer for Broadserve Inc. and its parent company, Icom Communications. Earlier, Cali worked as a certified public accountant and auditor with Ernst & Young LLP.