has selected Sausalito, CA-based Butler, Shine, Stern & Partners (BSSP) as its agency of record. BSSP will handle all advertising creative services for and will assist the company in developing an upcoming new advertising campaign for the popular Internet travel service. Terms of the contract were not disclosed., with its celebrity spokesman William Shatner, has established a reputation in the marketplace for giving consumers more ways to save on their travel purchases than any other major online reservation service. offers consumers a choice between a broad selection of products at published prices and’s famous Name Your Own Price® option.

“We’re very impressed with how quickly BSSP gained a thorough understanding of our business and what sets us apart from our major competitors,” said Brett Keller,’s Chief Marketing Officer. “With BSSP’s strong strategic and creative talents, we will develop unique and compelling advertising that clearly differentiates from our competitors.”

“We’re thrilled to be working with in the fast-moving and highly competitive travel category,” said Greg Stern, Chief Executive Officer of BSSP. “Our goal is to help tap an even broader market through an inventive take on what makes them unique versus the competition.”