Priceline.com has selected Sausalito, CA-based Butler, Shine, Stern & Partners (BSSP) as its agency of record. BSSP will handle all advertising creative services for priceline.com and will assist the company in developing an upcoming new advertising campaign for the popular Internet travel service. Terms of the contract were not disclosed.

Priceline.com, with its celebrity spokesman William Shatner, has established a reputation in the marketplace for giving consumers more ways to save on their travel purchases than any other major online reservation service. Priceline.com offers consumers a choice between a broad selection of products at published prices and priceline.com’s famous Name Your Own Price® option.

“We’re very impressed with how quickly BSSP gained a thorough understanding of our business and what sets us apart from our major competitors,” said Brett Keller, priceline.com’s Chief Marketing Officer. “With BSSP’s strong strategic and creative talents, we will develop unique and compelling advertising that clearly differentiates priceline.com from our competitors.”

“We’re thrilled to be working with priceline.com in the fast-moving and highly competitive travel category,” said Greg Stern, Chief Executive Officer of BSSP. “Our goal is to help priceline.com tap an even broader market through an inventive take on what makes them unique versus the competition.”